Ashepa Lifestyle is an ethical luxury lifestyle brand that creates contemporary jewelry, home goods, and fashion accessories inspired by African heritage. Founded in 2017 by Kenyan-born designer Chetna, the brand bridges the gap between traditional craftsmanship and modern elegance.The word Ashepa translates to "happiness" in the Maa dialect of the Maasai tribe, reflecting the brand's core mission to spread joy to both the artisans who craft the pieces and the consumers who wear them.Core OfferingsEthical Jewelry: Handcrafted statement pieces, including necklaces, cuffs, rings, and earrings. They primarily utilize recycled and gold-plated brass, making their designs sustainable and eco-conscious.Homeware & Accessories: A curated selection of unique, authentic home goods and bags that showcase raw African artistry.Brand IdentitySocial Impact: Ashepa partners directly with emerging African designers and local artisans, particularly in Kenya. This collaborative model supports local talents, fosters community development, and sustains traditional creative practices.Uniqueness: Because every item is completely handmade from locally sourced or reclaimed materials, no two pieces are exactly identical.Global Recognition: Based out of Singapore but deeply rooted in African design, the brand has won accolades like the Expat Living Award 2026 for Best Jewellery and has been highlighted in major publications like Harper's Bazaar, The Straits Times, and Tatler Singapore.
Intro
Ashepa is a platform to empower and connect the world to the best of up and coming African design and artisans.
We are committed to authentic, beautifully made home goods, jewellery and accessories that have been ethically made up to the highest quality.
