Who We Are
Founding
Freedom of Movement was founded in 2013 by brothers who had a passion for design and entrepreneurship, as well as a dream to create a proudly South African-born lifestyle brand.
Growing up in a house of 4 very social and sport enthusiastic boys, our parents had their hands full more often than not. In order to maintain some form of order, our Dad introduced a house rule called ‘Freedom of Movement’. ‘Freedom of Movement’ had to be earned, through hard work and personal discipline.
So, if your academic performance at school was on par, you would have earned ‘Freedom of Movement’, meaning that you had proven that you could make your own decisions, and you were held accountable for them. This is what laid the foundation for us to understand the importance of hard work and discipline.
In 2013, after having qualified as a Civil Engineer and Chartered Accountants, we had earned the freedom to make our own moves.
